How To Pay For Facebook Ads In Zambia

Facebook advertising is a powerful tool that can assist businesses in enhancing their exposure, drawing in potential customers, and increasing sales. Yet, a lot of Zambians may be unsure of the payment process for Facebook ads. This guide will provide instructions on how to accomplish this task.

Setting Up Your Facebook Ads Account

Before you can pay for Facebook ads, you need to set up a Facebook ads account. Follow these steps:

  1. Log into your Facebook account.
  2. Click on the dropdown arrow on the top right corner and select ‘Create Ads’.
  3. You’ll be directed to Facebook Ads Manager. There, click on ‘Ad Account Settings’.
  4. Fill in all the necessary details, including your country (Zambia), currency, and time zone.
  5. Click ‘Create Ad Account’.

Adding a Payment Method

After setting up your Facebook Ads account, the next step is adding your preferred payment method. Facebook accepts several payment options, including credit/debit cards and PayPal. Here’s how to add a payment method:

  1. Go to ‘Account Settings’ in your Ads Manager.
  2. Click on ‘Payment Settings’.
  3. Click on ‘Add Payment Method’.
  4. Choose your preferred payment method and add the necessary details.
  5. Click ‘Continue’ to save your settings.

Please note that all transactions are done in USD, so you might have to take into account conversion rates and any bank charges that may apply.

Understanding Facebook’s Billing Threshold

Facebook uses a billing threshold, which means that you’ll only be billed when your ad costs reach a certain amount. When you start, your threshold might be relatively low, such as $25. Once you spend this amount, Facebook will charge you. However, as you continue to pay your bills on time, your threshold will increase.

Running Your Ads

Now that your payment setup is complete, you can start running your ads. When creating ads, you’ll be asked to set a budget, which is the maximum amount you’re willing to spend on the ad. Once your ad is live, you’ll be charged based on the number of impressions (views) or clicks your ad receives.

This is a basic overview of how to pay for Facebook ads in Zambia. Remember to monitor your ads regularly and adjust your strategies as necessary to get the most out of your investment.

Please note: Due to the frequent changes in Facebook’s policies and procedures, some steps in this guide may vary slightly. Always refer to the latest guidelines on Facebook’s Help Center.