How To Opt Someone Back In Hubspot

In the world of digital marketing, data management and communication, HubSpot stands out as one of the most comprehensive tools. It allows you to manage your contacts, track interactions and design beautiful, effective marketing campaigns. However, occasionally a contact may opt out of your email marketing and then decide they want to opt back in. How do you handle this situation in HubSpot? In this blog post, we’ll guide you through the process of opting someone back in your HubSpot contact list.

Before You Begin

Remember, you should only opt contacts back in if they’ve explicitly requested to be re-subscribed to your email communications. Unsolicited emails can damage your company’s reputation and violate spam laws. Always ensure you have a contact’s permission before adding them back to your email list.

Follow the Steps

  1. Log in to your HubSpot account and navigate to the “Contacts” section on your dashboard.

  2. Search for the contact you want to opt back in.

  3. Once you’ve found the contact, click on their name to view their contact record.

  4. Scroll down to the “Email Subscription” section.

  5. Click on the “Actions” dropdown menu and select “Resubscribe”.

  6. A dialog box will appear. Here, you should provide a reason for resubscribing the contact. This is an important step for maintaining transparency and accountability in your email marketing practices.

  7. Click on “Save” to finalize the changes.


And that’s it! You’ve successfully opted a contact back into your email communications on HubSpot. As a marketer, it’s crucial to respect your contact’s inbox and only send them the content they’ve agreed to receive. By following these steps, you can ensure you’re maintaining good email marketing practices while keeping your audience engaged.

Stay tuned for more tips and tricks to optimize your HubSpot experience!

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