How To Mail Merge In Mailchimp

In regards to email marketing, the critical factor is personalization. Mailchimp, as a top email marketing platform, offers a robust capability called Mail Merge. This article will walk you through the steps on how to use Mail Merge in Mailchimp.

What is Mail Merge?

Mail Merge is a process that allows you to customize your email content for each recipient. Instead of sending a generic email to all your subscribers, you can use Mail Merge to personalize the email content based on your subscribers’ information.

How to Use Mail Merge in MailChimp?

The process of using Mail Merge in Mailchimp involves two main steps: creating merge tags and using these tags in your email content.

Step 1: Creating Merge Tags

Merge tags are unique codes that you can use to include specific subscriber’s information in your emails. You can create merge tags in Mailchimp by following these steps:

  1. Open Mailchimp and navigate to your audience.
  2. Click on the Manage Audience drop-down and select Settings.
  3. Find and click on Audience fields and *|MERGE|* tags.
  4. This page allows you to add custom fields and their associated merge tags.

Step 2: Using Merge Tags in Your Email Content

Once you have created your merge tags, you can use them in your email content. Here’s how:

  1. While designing your email, click on the content block where you want to include personalized content.
  2. Type your merge tag in the format *|MERGETAG|*, where MERGETAG is your created tag.

For example, if you want to include the recipient’s first name in your email, you can use the merge tag like this:

*|FNAME|*, welcome to our newsletter!


With Mail Merge in Mailchimp, you can make your email marketing more personal and effective. We hope this guide helps you to utilize this feature to its full potential. Happy emailing!