Connecting your Google Ads account with Google Analytics gives you access to rich insights about user behaviors on your website after they’ve clicked on your ad. This invaluable information can help you optimize your ads and website to improve conversions and overall ROI.
Step-by-step guide to linking Google Ads to Google Analytics
Step 1: Prepare your Google Analytics Account
Firstly, you need to have ‘Edit’ permissions at the account level to perform these steps. If you don’t have the needed permissions, contact your account administrator.
Step 2: Navigate to Google Analytics
Go to your Google Analytics account homepage and click on the Admin button (the gear icon located at the bottom left corner of the page).
Step 3: Open Property Settings
On the Admin page, under the middle column titled PROPERTY, click on Google Ads Linking.
Step 4: Start New Link Group
Click on the + NEW LINK GROUP button. Then select the Google Ads accounts you want to link, and click Continue.
Step 5: Configure your Link Group
Give your link group a title. Usually, it’s a good idea to use a name that corresponds with your Google Ads account name.
Turn on linking for each property in which you want Google Ads data.
You may also enable Remarketing and Advertising Reporting Features, but remember that when these are enabled, Analytics will collect additional information about your users.
Click Link accounts.
Congratulations! You have successfully linked your Google Ads to Google Analytics. It may take up to 24 hours for the data from Google Ads to appear in Google Analytics.
Conclusion
By linking Google Ads to Google Analytics, you gain better insights into your audience’s behavior and can therefore make more informed decisions about your ad content and strategy. Remember to regularly review your data and adjust your strategy accordingly for the best results.
