AWeber is a popular email marketing platform that allows businesses to send targeted emails to their subscribers. One of the key features of AWeber is its ability to track customer purchases and provide valuable insights into your sales funnel.
Step 1: Set Up Tracking Codes
The first step in knowing which customers purchase through AWeber is to set up tracking codes. AWeber provides a variety of tracking codes that can be used to track different types of actions, including purchases.
- Purchase Tracking Code: This code allows you to track when a customer makes a purchase on your website or landing page.
- Opt-in Tracking Code: This code allows you to track when a customer subscribes to your email list.
- Click Tracking Code: This code allows you to track when a customer clicks on a link in one of your emails.
Step 2: Create Segments
Once you have set up tracking codes, the next step is to create segments. A segment is a group of subscribers who share a common characteristic or behavior. In this case, we want to create a segment for customers who have made a purchase through AWeber.
Creating a Purchase Segment
To create a purchase segment, go to the “Segments” tab in your AWeber account and click on “Create New Segment.” From there, select “Purchase Tracking Code” as the criteria for the segment. You can also add additional criteria if you want to narrow down the segment further.
Creating an Opt-in Segment
To create an opt-in segment, go to the “Segments” tab in your AWeber account and click on “Create New Segment.” From there, select “Opt-in Tracking Code” as the criteria for the segment. You can also add additional criteria if you want to narrow down the segment further.
Step 3: Analyze Your Data
Once you have set up tracking codes and created segments, it’s time to analyze your data. AWeber provides a variety of reports that can help you track customer behavior and identify trends in your sales funnel.
- Purchase Report: This report shows you which customers have made a purchase through AWeber, as well as the date and time of the purchase.
- Opt-in Report: This report shows you which customers have subscribed to your email list through AWeber, as well as the date and time of the opt-in.
- Click Report: This report shows you which customers have clicked on a link in one of your emails, as well as the date and time of the click.
Conclusion
By following these steps, you can use AWeber to track customer purchases and gain valuable insights into your sales funnel. By analyzing your data, you can identify trends and make informed decisions about how to optimize your marketing efforts.
