How To Integrate Hubspot With Slack

When combined with other tools, such as Slack, a widely used team messaging application, HubSpot becomes an even more valuable platform for businesses looking to expand their customer base and boost profits. Integrating these tools can greatly enhance their effectiveness.


In this article, we will discuss the benefits of integrating HubSpot with Slack and provide step-by-step instructions on how to set up the integration. We will also cover some best practices for using the integration effectively.

Benefits of Integrating HubSpot with Slack

  • Improved communication and collaboration: By integrating HubSpot with Slack, you can easily share information between your marketing and sales teams. This can help improve communication and collaboration, leading to better results for your business.
  • Streamlined workflows: With the integration, you can automate tasks and processes that would otherwise require manual effort. For example, you can set up notifications in Slack when a new lead is created in HubSpot, or automatically create a task in HubSpot when a message is received in Slack.
  • Enhanced productivity: By integrating HubSpot with Slack, you can access important information and tools directly from your messaging app. This can save time and increase productivity for your team members.

Setting Up the Integration

To set up the integration between HubSpot and Slack, follow these steps:

  1. Log in to your HubSpot account and navigate to the “Integrations” section.
  2. Click on the “Slack” integration and select “Install.”
  3. Follow the prompts to connect your HubSpot and Slack accounts. You may need to authorize the integration in both platforms.
  4. Once the integration is set up, you can customize your notifications and settings to suit your needs.

Best Practices for Using the Integration

To get the most out of the HubSpot-Slack integration, consider these best practices:

  • Use channels and threads effectively: Create dedicated channels in Slack for different teams or topics. This can help keep conversations organized and prevent information overload.
  • Customize notifications: Set up custom notifications in HubSpot to trigger specific actions in Slack. For example, you could create a notification that sends a message to a specific channel when a new lead is created.
  • Use the integration for task management: Use the integration to create tasks in HubSpot directly from Slack messages. This can help streamline your workflow and ensure that important tasks are not overlooked.


Integrating HubSpot with Slack can be a game-changer for businesses looking to improve their marketing and sales efforts. By following the steps outlined in this article, you can set up the integration and start reaping the benefits of improved communication, streamlined workflows, and enhanced productivity.