How To Insert Link In Mailchimp

One key element of email marketing is the capability to guide your recipients to your website, blog post, product page, or any other digital source. In Mailchimp, this is accomplished by using hyperlinks. This tutorial will guide you through the steps to insert a link in Mailchimp.

Step 1: Choose Your Campaign and Create/Edit Content

First, log in to your Mailchimp account and proceed to the campaign where you want to insert the link. If you’re creating a new campaign, simply follow the steps to set it up until you reach the ‘design email’ stage. If you’re editing an existing campaign, locate it under the ‘Campaigns’ tab and click ‘Edit’ next to the ‘Email’ section.

Step 2: Highlight the Text

Once you are in the email builder, click on the text box where you want your link to appear. Highlight the text that you want to turn into a hyperlink. This could be a single word, a phrase, or even a full sentence.

Step 3: Insert the Link

With your text highlighted, click on the “Link” button in the toolbar. This will open up a Link Details dialog box.

<dialog class=”Link Details”>
<form method=”dialog”>
<button value=”cancel”>Cancel</button>
<button id=”confirmBtn” value=”default”>Insert Link</button>

In this dialog box, you’ll see a field marked “URL”. This is where you’ll paste in the web address that you want your text to link to. Once you have entered your URL, click on the “Insert” button to close the dialog box and add your link to the text.

Step 4: Save Your Changes

After you’ve inserted your link, make sure to click on the “Save & Close” button at the bottom of the text editor to save your changes. Now, your hyperlink is successfully inserted into your Mailchimp campaign.


And there you have it! You have successfully inserted a link in Mailchimp. Always remember to test your links before sending out the campaign to ensure it directs to the correct page. If you have any other questions about using Mailchimp, please leave a comment below. Happy emailing!