How To Increase Roas Facebook Ads

Hello! In today’s post, I’m excited to talk about my own journey and strategies for boosting your Return on Ad Spend (ROAS) using Facebook ads. As someone who works in digital marketing, I’ve gone through plenty of experimentation to fine-tune my Facebook ad campaigns. Now, let’s jump straight into discussing some tactics that have significantly increased my ROAS!

1. Define Your Advertising Goals

Before you start running Facebook ads, it’s crucial to clearly define your advertising goals. Are you aiming to generate more sales, increase brand awareness, or drive traffic to your website? By knowing your objectives, you can tailor your ad content and targeting to achieve the desired results.

2. Audience Targeting

One of the key factors in optimizing ROAS is reaching the right audience. Facebook offers advanced targeting options based on demographics, interests, behaviors, and even custom audience targeting. Take the time to narrow down your audience based on relevant criteria to ensure your ads are shown to people who are more likely to convert.

3. Ad Creatives and Messaging

The visual appeal and messaging of your Facebook ads play a crucial role in attracting and engaging your target audience. To increase ROAS, create compelling ad creatives that grab attention and clearly communicate the value of your product or service. Use high-quality images or videos, and craft persuasive ad copies that encourage users to take action.

4. Ad Placement

Facebook offers multiple ad placement options, including the feed, stories, instant articles, and audience network. Experiment with different ad placements to identify which ones provide the best performance for your specific goals. Keep an eye on the placement metrics and adjust your ad budget accordingly.

5. Ad Scheduling

Timing is everything when it comes to advertising. Analyze your previous campaign data and identify the days and times when your target audience is most active and likely to convert. By scheduling your ads to run during these optimal periods, you can increase the chances of reaching potential customers when they are most receptive to your message.

6. Continuous Monitoring and Optimization

Don’t set your Facebook ads on autopilot! Regularly monitor their performance and make necessary adjustments based on the insights you gather. Test different ad variations, monitor conversion rates, and tweak your targeting parameters to optimize your ROAS over time.

7. Retargeting

Retargeting can be a game-changer for ROAS. By showing ads to people who have already interacted with your brand or website, you can remind them about your product or service and increase the chances of conversion. Implement Facebook’s pixel on your website to track and retarget website visitors with customized ads.


Increasing ROAS with Facebook ads requires a combination of strategic planning, creative thinking, and continuous optimization. By defining your goals, targeting the right audience, creating compelling ads, optimizing placements and scheduling, monitoring performance, and leveraging retargeting, you can significantly improve your returns on Facebook ad spend. Remember to always test, learn, and adapt your strategies based on the unique needs and preferences of your target audience. Happy advertising!