How To Increase Ad Spend On Facebook

Are you interested in learning how to up your ad spending on Facebook? You’re in the perfect spot. With my extensive experience as a digital marketer, fine-tuning Facebook ad campaigns for many hours, I’m here to share that booting your ad spending is a smart strategy for expanding your business and engaging with a broader audience. This article will guide you through practical steps and draw from my own experiences to ensure you optimize your Facebook advertising budget effectively.

1. Assess your current ad performance

Before you start increasing your ad spend, it’s crucial to evaluate the performance of your existing ads. Take a close look at your key performance indicators (KPIs) such as click-through rates, conversion rates, and cost per acquisition. Identify which campaigns and ad sets are performing well and generating a positive return on investment (ROI).

By understanding what’s working and what’s not, you can make informed decisions about where to allocate your increased ad spend. Focus on scaling the campaigns that are already delivering results, rather than investing more in underperforming ones.

2. Set clear goals

Increasing your ad spend without a clear goal in mind can lead to wasted budget and poor results. Define specific objectives that you want to achieve with your increased ad spend. Are you looking to drive more website traffic, increase conversions, or grow your brand awareness?

By setting clear goals, you can tailor your ad campaigns and ad creatives to align with those objectives. It will also enable you to measure the success of your increased ad spend and make data-driven optimizations along the way.

3. Expand your targeting options

One effective way to increase your ad spend on Facebook is by expanding your targeting options. Look beyond your current target audience and consider reaching out to new demographics, interests, or locations. Facebook offers a wide range of targeting capabilities that can help you reach potential customers who may be interested in your products or services.

Don’t be afraid to experiment with different targeting options and ad formats. Test out variations of your ad creatives and messaging to see what resonates with different target audiences. By expanding your targeting options, you can increase your reach and potentially attract new customers.

4. Test different ad placements

Facebook offers various ad placements across its platforms, including the Facebook News Feed, Instagram feed, Stories, and Messenger. To increase your ad spend effectively, consider testing different ad placements to identify which ones yield the best results for your business.

Each ad placement has its own unique characteristics and user behavior. For example, Instagram may be more suitable for visually appealing ad creatives, while Facebook News Feed ads may perform better for driving website traffic or conversions. By diversifying your ad placements, you can maximize your ad exposure and reach a broader audience.

5. Leverage advanced targeting and optimization features

Take advantage of Facebook’s advanced targeting and optimization features to make the most of your increased ad spend. Features like Lookalike Audiences, Custom Audiences, and retargeting can help you target users who share similar characteristics to your existing customers or have shown interest in your products or services.

Additionally, Facebook’s ad optimization algorithms can automatically allocate your budget to the ad sets and campaigns that are likely to perform the best. By using these advanced features, you can ensure your increased ad spend is being utilized efficiently and effectively.


Increasing your ad spend on Facebook can be a powerful strategy to reach a larger audience and drive business growth. However, it’s essential to approach it strategically and make data-driven decisions based on your ad performance and goals. Assess your current ad performance, set clear goals, expand your targeting options, test different ad placements, and leverage advanced targeting and optimization features to make the most of your increased ad spend.

Remember, every business is unique, so it’s important to experiment, analyze, and optimize your Facebook ad campaigns to find what works best for your specific goals and target audience. With the right strategy and continuous optimization, you can unlock the full potential of Facebook advertising and take your business to new heights.