Google Ads serves as a potent platform for companies aiming to promote their products or services on the internet. Nonetheless, to harness Google Ads efficiently, it’s necessary to allow it access to your website and additional digital properties. This guide will outline the steps to grant Google Ads access, enabling you to begin advertising your business.
Step 1: Create a Google Ads Account
The first step in giving Google Ads access is to create an account. To do this, go to the Google Ads website and click on the “Start Now” button. You will be prompted to enter your email address and password, as well as some basic information about your business. Once you have entered all of the necessary information, click on the “Continue” button.
Step 2: Verify Your Website
After creating your Google Ads account, you will need to verify that you own the website you want to advertise. To do this, go to the “Settings” tab in your Google Ads account and click on “Account Access.” From there, select “Verify Domain Ownership” and follow the instructions provided.
Step 3: Install the Google Tag Manager
The next step is to install the Google Tag Manager. This tool allows you to track your website’s performance and optimize your ad campaigns. To install the Google Tag Manager, go to the “Settings” tab in your Google Ads account and click on “Account Access.” From there, select “Google Tag Manager” and follow the instructions provided.
Step 4: Create a Conversion Action
Once you have installed the Google Tag Manager, you will need to create a conversion action. This is a specific event that you want to track on your website, such as a purchase or sign-up. To create a conversion action, go to the “Conversions” tab in your Google Ads account and click on “Create Conversion Action.” From there, follow the instructions provided.
Step 5: Create an Ad Campaign
Now that you have given Google Ads access to your website and created a conversion action, it’s time to create an ad campaign. To do this, go to the “Campaigns” tab in your Google Ads account and click on “Create Campaign.” From there, select the type of campaign you want to run (e.g., search or display) and follow the instructions provided.
Conclusion
Giving Google Ads access to your website is a crucial step in using this powerful tool to promote your business. By following the steps outlined above, you can ensure that your ad campaigns are optimized for success and that you are able to track their performance effectively.
