How To Give Access To Google Analytics

If you’re using Google Analytics to track website performance, there may come a time when you need to give access to others. This could be a team member, a consultant, or a new agency partner. Here’s a step-by-step guide on how to provide access to Google Analytics.

Step 1: Access Google Analytics

The first step is obviously to log into your Google Analytics account. After logging in, you will be directed to the homepage.

Step 2: Select the Right Account/Property/View

Google Analytics is structured in a hierarchy of account > property > view. Make sure to select the correct account, property, and view where you want to add the user.

Step 3: Navigate to User Management

Click on the Admin button at the bottom left of the screen. Next, you will see three columns representing the Account, Property, and View respectively. Click on User Management in the Account or Property column, depending on what access you want to give.

Step 4: Add Users

In the User Management page, click on the blue + button, then click on Add Users.

Step 5: Enter Email & Assign Permissions

In the next screen, you’ll need to enter the email address of the user you’re granting access to. Ensure that you’re giving the new user the proper permissions based on their role. The permissions include:

  • Read & Analyze: Users can view reports and configurations.
  • Edit: Users can perform management tasks and edit.
  • Collaborate: Users can create and share personal assets.
  • Manage Users: Users can manage account users, but can’t manage billing.

After ensuring all details are correct, click on the blue Add button at the top right to complete the process.

Things to Note

Please ensure to give access wisely and only as necessary based on the roles. Giving someone Edit or Manage Users access can lead to significant changes or even removal of data. Furthermore, a user with Edit access at the account level will automatically have the same access at the property and view level. So tread carefully here.

Congratulations, you now know how to give access to Google Analytics! We hope this guide is helpful to you. Happy Analyzing!