How To Give Access To Google Adwords

Google Ads, formerly known as Google AdWords, is an effective platform for online marketing. It enables you to connect with potential clients and attract them to your website. If you have a marketing team or wish to grant access to someone else to manage your account, you may need to provide them access to your Google Ads.

In this article, we will guide you through the steps to do exactly that. Please note that you must have administrative access to give other users access to your Google Ads account.

Step 1: Sign into your Google Ads Account

The first thing you need to do is sign into your Google Ads account. If you don’t have a Google Ads account, sign up for one here.

Step 2: Navigate to the Users Section

Once you’re logged in, look for the ‘Tools & Settings’ icon in the top right corner. After clicking this, a dropdown menu will appear. Under ‘Setup’, click on ‘Access and Security’.

Step 3: Add New User

In the ‘Access and Security’ section, click on the plus button to add a new user. Here, you’ll need to enter the new user’s email address. Google will send an invitation to this email.

Step 4: Select Access Level

Next, you will need to assign the new user a level of access. There are four levels available:

  • Email-only access: The user can receive notification emails and report emails.
  • Read-only access: The user can view and run reports, but can’t make changes.
  • Standard access: The user can make changes, but can’t add or remove users.
  • Administrative access: The user can make changes and add or remove users.

Step 5: Send Invitation

Once you’ve set the access level, click on ‘Send Invitation’. The person you’re inviting will then receive an email with a link to accept the invitation. They will need to click on this link to gain access to your Google Ads account.


Please note that the person you invite must have a Google Account linked to their email address to accept the invitation. If they don’t, they’ll be prompted to create one when they accept the invitation.


Granting access to your Google Ads account is a straightforward process. It allows you to share the management of your advertising campaigns with others. However, always be cautious about who you grant access to, and at what level.