A Facebook pixel is a snippet of code that you can implement on your website to monitor conversions, enhance your advertisements, and create audience pools for upcoming advertising campaigns. In this article, we’ll guide you through obtaining a Facebook pixel ID.
Step 1: Create a Facebook Business Account
To create a Facebook pixel, you need to have a Facebook business account. If you don’t have one yet, go to Facebook for Business and follow the instructions to create an account.
Step 2: Create a Facebook Pixel
Once you have a Facebook business account, go to Facebook Ads Manager and click on the “Pixels” tab. Click on the “Create a Pixel” button and follow the instructions to create your pixel.
Step 3: Install the Facebook Pixel Code on Your Website
After creating your pixel, you need to install the code on your website. Facebook provides you with a piece of JavaScript code that you can add to your website’s header or footer. Copy and paste the code into your website’s HTML code.
Step 4: Verify Your Facebook Pixel
Once you have installed the pixel code on your website, you need to verify that it is working correctly. Facebook provides a tool called the Pixel Helper extension for Chrome and Firefox browsers. Install the extension and visit your website. The Pixel Helper will show you if your pixel is working correctly or not.
Conclusion
Getting a Facebook pixel ID is an important step in creating effective Facebook ad campaigns. By following these steps, you can create and install your pixel code on your website and start tracking conversions and optimizing your ads.
