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Rephrased: Utilizing Facebook ads can effectively grow your business and increase brand recognition. However, there may be occasions when your ads do not perform as expected. This can be caused by various factors, and it is crucial to identify and address these issues in order to get your campaign back on track. Here, we will provide guidance on troubleshooting and resolving common issues that may prevent your Facebook ads from delivering.
1. Check Your Budget
Your ad may not be delivering because your budget is too low. Facebook Ads operate on an auction system, which means you are competing with other advertisers for ad space. If your budget is not competitive, your ad may not be shown.
2. Check Your Bid Strategy
Similar to the budget issue, your bid strategy can also affect your ad delivery. If you’re using a cost cap, bid cap, or target cost bid strategy, you might be limiting your ads from being seen because your bid is too low.
3. Audience Size
If your target audience is too small, this could also affect the delivery of your ads. When setting your audience, make sure it is broad enough to reach more people.
4. Check Your Ad’s Relevance Score
Facebook assigns a relevance score to your ads, which is a measure of how well your audience is responding to your ad. If your relevance score is low, it can affect the delivery of your ads.
5. Review Your Ad Content
Facebook has strict advertising policies. If your ad violates these policies, it could be the reason why it’s not delivering. Review your ad content to make sure it complies with Facebook’s advertising policies.
How to Check and Adjust Your Budget and Bid Strategy
Here are the steps to check and adjust your budget and bid strategy:
- Go to Ads Manager and select the campaign or ad set you want to adjust.
- Select Edit.
- Under the Budget & Schedule section, you can adjust your budget and bid strategy.
How to Adjust Your Audience Size
To adjust your audience size:
- Go to Ads Manager and select the campaign or ad set you want to adjust.
- Select Edit.
- Under the Audience section, you can adjust your audience size.
How to Check Your Ad’s Relevance Score
To check your ad’s relevance score:
- Go to Ads Manager and select the campaign or ad you want to check.
- Select Columns: Performance.
- Add the Relevance Score column to your reporting table.
How to Review Your Ad Content
To review your ad content:
- Go to Ads Manager and select the campaign or ad you want to review.
- Select Edit.
- Review your ad content under the Ad Creative section.
In conclusion, if your Facebook ads are not delivering, it’s likely due to issues with your budget, bid strategy, audience size, relevance score, or ad content. Reviewing and adjusting these areas can help get your ads back on track.
