How To Find Unique Users In Google Analytics

Google Analytics is a helpful resource for gaining valuable information about the traffic and engagement of your website. One particularly important metric provided by Google Analytics is the count of unique visitors to your site. This data can give you insight into the effectiveness of your marketing strategies and suggest ways to enhance them.

In this article, we will guide you through the steps on how to find unique users in Google Analytics.

Step 1: Log into your Google Analytics account

The first step is to log into your Google Analytics account. If you don’t already have one, you’ll need to create one and add the tracking code to your website. Once you’ve done that, you can log in and access your dashboard.

Step 2: Navigate to the Audience Overview report

From your Google Analytics dashboard, click on ‘Audience’ in the left-hand menu. Then, click on ‘Overview’. This will take you to the Audience Overview report, which provides a wealth of information about your website’s audience.

Step 3: Look for the ‘Users’ metric

In the Audience Overview report, you’ll see several different metrics, including Sessions, Users, Pageviews, Pages / Session, Avg. Session Duration, and Bounce Rate. The ‘Users’ metric is what you’re looking for.

‘Users’ in Google Analytics represents the number of unique visitors to your site during a specified date range. To be more specific, it counts the number of unique client IDs that have been generated during that period. This means that if a person visits your website multiple times during the date range, they will only be counted as one user.

Step 4: Change the date range, if necessary

By default, Google Analytics will display data for the past 7 days. If you want to see data for a different date range, you can change this at the top right of the page. You can either select one of the predefined ranges or choose a custom date range.

Viewing unique users in custom reports

While the Audience Overview report provides a quick and easy way to see the number of unique users on your site, you might want more detailed information. For this, you can create a custom report.

To create a custom report:

  1. Click on ‘Customization’ in the left-hand menu.
  2. Choose ‘Custom Reports’.
  3. Click on ‘+New Custom Report’.
  4. Give your report a title and choose the metric ‘Users’.
  5. Add any dimensions and filters you want, then click ‘Save’.

That’s it! Now you know how to find the number of unique users in Google Analytics. Remember to regularly check this metric to keep track of your website’s performance and make necessary adjustments to your marketing strategy.