How To Find Competitors On Semrush

A crucial aspect of digital marketing is the capacity to comprehend one’s competition effectively. SEMrush is an instrumental tool that facilitates this understanding. This blog post delineates the steps involved in utilizing SEMrush to identify your competitors.

What is SEMrush?

SEMrush is a comprehensive suite for digital marketers, providing tools for SEO, content marketing, competitor research, PPC, and social media marketing. It is a one-stop-shop for all things related to digital marketing.

Finding Competitors on SEMrush

Identifying your competitors on SEMrush is not as intimidating as it might seem. Here’s a step-by-step guide on how you can do this.

Step 1: Login to SEMrush

The first step is to log into your SEMrush account. If you don’t have one, you can create an account for free.

Step 2: Domain Overview

Once you’re logged in, enter your website URL into the search bar at the top and click on ‘Domain Overview’. This will generate a comprehensive report of your website.

Step 3: View Competitors

Next, scroll down to the section titled ‘Main Organic Competitors’. This section shows websites that are competing with yours based on common keywords and search visibility.

Note: The ‘Main Organic Competitors’ section is based on the organic search results, not paid ads.

Step 4: Analyze Competitors

By clicking on each competitor, you can view their Domain Overview, which provides a heap of data, including their organic search traffic, number of backlinks, top organic keywords, and much more. This information can be vital in forming your digital marketing strategy.


Understanding your competition is crucial in the digital marketing space. SEMrush not only helps you identify your main competitors but also offers valuable insights into their online strategies. So, start using SEMrush today and stay a step ahead of your competitors!