Google Analytics is a valuable resource that enables you to monitor and comprehend your customers’ actions, user engagement, digital content, device capabilities, and much more. In this post, we will walk you through the process of activating Google Analytics on your website.
Step 1: Create a Google Analytics Account
To use Google Analytics, you’ll first need a Google Analytics account. If you don’t have one, you can create it by visiting analytics.google.com.
Step 2: Set up a Property in Your Analytics Account
A property represents your website or app and is the collection point in Analytics for the data from your site or app. Click “Admin,” and in the property column, click “+Create Property.”
Step 3: Set up a Reporting View in Your Property
Views let you create filtered perspectives of your data. In the view column, click “+Create View” to setup.
Step 4: Follow the instructions to Add the Tracking Code to Your Website
When you’re finished setting up your property, Google Analytics will provide you with a tracking code. This is the code you will need to install on your website to enable tracking. The tracking code will look something like this:
To add this tracking code to your website, you will need access to your website’s source code. For a WordPress website, you can use a plugin like Insert Headers and Footers to easily add the code.
Step 5: Check Your Setup
Once you’ve completed the setup process, you’ll want to make sure that Google Analytics is working correctly. You can do this by checking your real-time analytics. If you see data showing up, then your setup was successful.
Congratulations! You have successfully enabled Google Analytics on your website. Now you can start tracking and analyzing your website traffic to make data-driven decisions.
