How To Edit Google Adwords Targeting

Google Ads, formerly known as Google AdWords, is a valuable resource for businesses seeking to reach a specific audience. It is crucial to target the right audience when creating ad campaigns. However, what if you need to modify your targeting after setting up the campaign? Don’t worry, Google has provided a way to edit ad targeting. In this blog post, we will guide you through the process.

Accessing Your Google Ads Account

The first step to editing your ad targeting is accessing your Google Ads account. Once you login, you will land on the ‘All campaigns’ page. Here, you’ll be able to see all the ad campaigns you’ve currently got running or have run in the past.

Navigating to Ad Group Level

To edit your ad targeting, you need to navigate to the ‘Ad group’ level. You can achieve this by clicking on the specific campaign you want to edit from the ‘All campaigns’ page, then select the relevant ad group.

Editing Your Targeting

Now that you’re at the ad group level, you have several options for editing your targeting, depending on the type of campaign you’re running. These could be ‘Demographics’, ‘Audiences’, ‘Content’, ‘Keywords’, among others. Select the tab for the type of targeting you wish to edit.


If you’ve chosen to edit demographics, you can change the age, gender, parental status, or household income of your target audience. To make these changes, click on the demographic you want to change, make your edits, then click ‘Save’.


If you’re editing audiences, you can add or remove audiences based on their interests, habits, and other criteria. Just click on the audience you want to edit, make your changes, and then click ‘Save’.


If you’re editing content targeting, this can involve changing where your ads appear, such as on certain websites or in relation to certain topics. Make your desired changes and click ‘Save’.


If you’re editing keywords, you can add or remove keywords that trigger your ads. Enter the new keyword you want to target or remove the one you no longer need and click ‘Save’.


Editing your Google Ads targeting is a straightforward process that can greatly improve your campaign’s effectiveness. By following these steps, you can ensure your ads are reaching the right audience at the right time.