How To Distinguish Between Prospects And Vendors In Hub Spot

HubSpot is a powerful tool for managing your sales pipeline, but it can be challenging to distinguish between prospects and vendors. In this article, we will discuss some tips on how to effectively differentiate between the two in HubSpot.

Define Your Criteria

The first step in distinguishing between prospects and vendors is to define your criteria for each. Prospects are individuals or companies that have expressed interest in your product or service, while vendors are suppliers of goods or services that you use in your business. It’s important to establish clear definitions for each category so that you can accurately track and manage them in HubSpot.

Create Separate Lists

Once you have defined your criteria, create separate lists for prospects and vendors. This will make it easier to organize and track each category separately. You can use HubSpot’s list feature to create custom lists based on specific criteria.

Use Custom Properties

HubSpot allows you to create custom properties for your contacts, which can be used to further differentiate between prospects and vendors. For example, you could create a custom property called “Type” with options for “Prospect” or “Vendor”. This will make it easier to filter and report on each category separately.

Use Workflows

HubSpot’s workflow feature can be used to automate the process of distinguishing between prospects and vendors. You can create a workflow that triggers when a contact meets certain criteria, such as filling out a form or making a purchase. This workflow can then automatically assign the contact to the appropriate list based on their type.

Use Reports

Finally, use HubSpot’s reporting feature to track your progress in distinguishing between prospects and vendors. You can create custom reports that show the number of contacts in each category, as well as their conversion rates and other metrics. This will help you identify trends and areas for improvement in your sales pipeline.


In conclusion, distinguishing between prospects and vendors in HubSpot requires a combination of clear definitions, separate lists, custom properties, workflows, and reporting. By following these tips, you can effectively manage your sales pipeline and improve your overall sales performance.