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Backlinks play a vital role in SEO strategies as they direct to your website, assisting search engines in comprehending your niche while enhancing the credibility and caliber of your site. Nevertheless, not all backlinks hold the same value. An abundance of low-quality or spam backlinks can negatively impact your site’s SEO, and this is where the disavow tool can be useful.
In this blog post, we will guide you through the process of disavowing backlinks using SEMrush.
What is Disavowing a Backlink?
Disavowing a backlink is a process of telling Google not to take certain links into account when assessing your site’s ranking. This is typically done when a site has a large number of low-quality, spammy, or irrelevant backlinks that might harm its search performance.
How to Disavow Backlinks Using SEMrush?
Step 1: Access SEMrush Backlink Audit Tool
First, you need to access the SEMrush Backlink Audit tool. This tool helps you analyze the quality of the backlinks pointing to your website and identify potentially harmful ones. To access the tool, go to your SEMrush dashboard and find the ‘Backlink Audit’ option under ‘SEO Toolkit’.
Step 2: Start Backlink Audit
Enter your domain and start the audit. SEMrush will then analyze your backlink profile and present a list of all the backlinks pointing to your site.
Step 3: Identify and select harmful backlinks
SEMrush will give each backlink a toxic score ranging from 0 to 100. The higher the score, the more toxic the backlink is. You want to disavow backlinks with high toxic scores. To do this, select them from the list.
Step 4: Disavow Backlinks
Once you’ve selected all the harmful backlinks, click on the ‘Disavow’ button. This will move these backlinks to your disavow list. The disavow list is a file that tells Google which backlinks you want them to ignore.
Step 5: Export Disavow File
Go to the ‘Disavow’ tab and click on the ‘Export to TXT’ button. This will download a .txt file containing all the backlinks you want to disavow.
Step 6: Submit Disavow File to Google
Finally, you need to submit the disavow file to Google. This can be done through Google’s Disavow Links Tool. Once you’ve submitted the file, Google will start the process of ignoring the disavowed backlinks.
Conclusion
Disavowing backlinks is an essential part of maintaining a healthy backlink profile and protecting your website from penalties. Thanks to SEMrush’s intuitive interface and comprehensive backlink data, the process is quite straightforward. Remember to review your backlink profile regularly to make sure it remains clean and beneficial for your SEO strategy.
