How To Customize Mailchimp Embed Form

MailChimp stands out as a widely favored platform for email marketing, enabling companies to craft and distribute newsletters, campaigns, and various email types to their subscriber base. A distinct functionality of MailChimp is its capacity to integrate forms into your website, facilitating the ability for visitors to enroll in your mailing list straight from your webpage.


In this article, we will discuss how to customize the MailChimp embed form to match the look and feel of your website. We will cover everything from changing the form’s colors and fonts to adding custom fields and integrating it with other tools.

Step 1: Access Your MailChimp Account

To begin, log in to your MailChimp account and navigate to the “Forms” section. From there, click on the “Embedded Forms” tab and select the form you want to customize.

Step 2: Customize the Form’s Appearance

Once you have selected your form, you can begin customizing its appearance. MailChimp allows you to change the form’s background color, text color, and font style. You can also add a custom message or image to the form to make it more engaging for your visitors.

Step 3: Add Custom Fields

If you want to collect additional information from your subscribers, you can add custom fields to your MailChimp embed form. This could include anything from their name and email address to their interests or preferences.

Step 4: Integrate with Other Tools

Finally, if you want to integrate your MailChimp embed form with other tools on your website, such as a pop-up or slide-in, you can do so using the form’s HTML code. Simply copy and paste the code into the appropriate section of your site’s code.


By following these steps, you can customize your MailChimp embed form to match the look and feel of your website, making it more engaging for your visitors and easier to integrate with other tools. With a well-designed form, you can grow your mailing list and build stronger relationships with your subscribers.