How To Create New Audience List In Mailchimp

MailChimp stands out as a widely-used platform for email marketing, offering businesses the tools to build and oversee their email subscriptions. A standout function of MailChimp is its capability to generate novel audience lists, enabling the segmentation of your subscribers according to diverse factors like demographic data, personal interests, or past behavior.

Step 1: Log in to Your MailChimp Account

To begin creating a new audience list in MailChimp, you’ll need to log in to your account. Once you’re logged in, click on the “Audience” tab in the top navigation bar.

Step 2: Create a New List

On the Audience page, you’ll see all of your existing lists. To create a new list, click on the “Create Audience” button in the top right corner of the screen.

Step 3: Name Your List

The first step in creating a new audience list is to give it a name. This will help you keep track of your different lists and make it easier to segment your subscribers based on their interests or behavior.

Step 4: Add Subscribers

Once you’ve named your new list, you can begin adding subscribers. You can do this by importing a CSV file of your existing subscribers, or by manually entering their information one at a time.

Step 5: Segment Your Subscribers

One of the most powerful features of MailChimp is the ability to segment your subscribers based on various criteria. You can do this by creating groups within your new audience list, which will allow you to target specific segments with tailored messaging and content.

Step 6: Save Your Changes

Once you’ve added all of your subscribers and created any necessary groups, be sure to save your changes. This will ensure that your new audience list is ready to use for future campaigns.


Creating a new audience list in MailChimp is a simple process that can help you segment your subscribers and target them with more personalized messaging. By following these steps, you’ll be able to create a new list quickly and easily, and start using it to grow your business.