How To Create Mailchimp Email Templates

MailChimp is a widely used email marketing platform that permits businesses and individuals to produce and dispatch polished emails to their subscribers. A significant aspect of MailChimp is its capacity to generate personalized email templates, perfect for various objectives like newsletters, marketing emails, and others.

Getting Started

To begin creating your own MailChimp email template, you’ll need to log in to your account and navigate to the “Templates” section. From there, click on the “Create Template” button to start building your template from scratch.

Designing Your Template

Once you’ve created a new template, you can begin designing it by adding text, images, and other elements. MailChimp offers a variety of pre-built templates that you can use as inspiration or customize to your liking.

  • Start with a header image or logo to give your email a professional look
  • Add a clear and concise subject line to grab the reader’s attention
  • Use bullet points or numbered lists to make your content easy to read
  • Include calls-to-action (CTAs) to encourage readers to take action
  • End with a clear and concise closing message

Testing Your Template

Before sending your email, it’s important to test your template to ensure that it looks and functions properly across all devices. MailChimp offers a built-in testing tool that allows you to preview your email on desktop, tablet, and mobile devices.

Sending Your Email

Once you’re satisfied with your template, it’s time to send your email. MailChimp offers a variety of options for sending emails, including scheduled sends, A/B testing, and more. You can also track the performance of your email using MailChimp’s built-in analytics tools.


Creating custom email templates in MailChimp is a great way to stand out from the competition and create a professional-looking email that engages your subscribers. By following these steps, you can create a template that effectively communicates your message and drives results for your business.