Labels are an excellent resource within Google AdWords that aid in the efficient management and organization of campaigns, ad groups, ads, and keywords. By using these labels, you can group these elements into different categories, which can be utilized to filter and generate reports. In this guide, we will walk you through the simple steps to creating a label in Google AdWords.
Step 1: Sign In to Google Ads
To begin, you need to log in to your Google Ads account. After you sign in, navigate to the page where you’d like to create the label. You can create labels for campaigns, ad groups, ads, and keywords.
Step 2: Select the Items to Label
Next, check the box next to any campaigns, ad groups, ads, or keywords that you want to label. Remember, you can apply labels to multiple items at once, or apply multiple labels to a single item.
Step 3: Click on the Labels Icon
After selecting the items, click on the Label icon, which looks like a tag and is located at the top of the page. A drop-down menu will appear.
Step 4: Create a New Label
In the drop-down menu, select Create new. A window will pop up for you to create a new label.
Step 5: Name Your Label
In the pop-up window, enter a name for your new label. It’s best to choose a name that describes the group of items you’re labeling so you can easily identify it later. Click Save when you’re done.
The process of creating a label in Google AdWords is as simple as that. Now, you can use this label to filter and run reports on the labeled items, making it easier to track and optimize your campaigns.
Here’s a recap of the steps in an easy-to-remember sequence:
1. Sign in to Google Ads. 2. Select the items you want to label. 3. Click on the Labels icon. 4. Select Create new. 5. Name your label and click Save.
Remember, using labels effectively can significantly improve the management and organization of your Google Ads campaigns. Start using them today to simplify your tracking and optimization tasks.
