How To Create Custom Objects In Hubspot

HubSpot stands as a robust platform for marketing and sales, offering businesses the ability to effectively oversee their customer interactions. A principal functionality of HubSpot lies in its capacity to develop custom objects, empowering users to categorize and maintain data tailored to the unique requirements of their business.


In this article, we will discuss how to create custom objects in HubSpot. We will cover the steps involved in creating a custom object, including defining its properties, setting up relationships with other objects, and configuring permissions for access control.

Step 1: Define the Custom Object

The first step in creating a custom object is to define it. This involves specifying the name of the object, its properties, and any relationships it may have with other objects. To do this, navigate to the “Objects” section of your HubSpot account and click on “Create Object.”

Step 2: Set Up Relationships

Once you have defined your custom object, you can set up relationships with other objects. This allows you to link your custom object to other data in HubSpot and create a more comprehensive view of your customer relationships. To set up a relationship, click on the “Relationships” tab in the custom object editor and select the object you want to relate it to.

Step 3: Configure Permissions

Finally, you will need to configure permissions for your custom object. This allows you to control who has access to the data stored in the object and what they can do with it. To set up permissions, click on the “Permissions” tab in the custom object editor and select the roles that should have access to the object.


In conclusion, creating custom objects in HubSpot is a powerful way to store and organize data that is specific to your business needs. By following the steps outlined in this article, you can create custom objects that are tailored to your unique requirements and help you manage your customer relationships more effectively.