Facebook pixel is a powerful tool that allows businesses to track and target their audience on Facebook. By creating an audience from Facebook pixel, you can reach out to people who have visited your website or taken specific actions on your page. In this article, we will guide you through the process of creating an audience from Facebook pixel.
Step 1: Install Facebook Pixel
The first step in creating an audience from Facebook pixel is to install it on your website. To do this, go to the Facebook Ads Manager and select “Pixels” from the left-hand menu. Click on “Create a Pixel” and follow the instructions to install the code on your website.
Step 2: Create an Audience
Once you have installed Facebook pixel, you can create an audience by going to the Facebook Ads Manager and selecting “Audiences” from the left-hand menu. Click on “Create Audience” and select “Custom Audience” from the drop-down menu.
Step 3: Choose a Source
The next step is to choose a source for your audience. You can choose from various sources such as website traffic, app activity, or offline events. For this article, we will choose “Website Traffic” as the source.
Step 4: Define Your Audience
Now that you have chosen a source, you can define your audience by selecting specific actions that people must take on your website. For example, you can create an audience of people who have visited a specific page or taken a specific action such as filling out a form.
Step 5: Name Your Audience
Once you have defined your audience, give it a name that is easy to remember and relevant to the audience. This will help you identify the audience when creating ads in the future.
Conclusion
Creating an audience from Facebook pixel is a simple process that can help businesses target their audience on Facebook. By following these steps, you can create a custom audience that is tailored to your specific needs and goals. Remember to test and optimize your ads to ensure that they are reaching the right people at the right time.
