Instagram is a popular social media platform that allows businesses to reach their target audience through advertising. Creating an Instagram ad in Business Manager can be a great way to promote your products or services and increase brand awareness. In this article, we will guide you through the process of creating an Instagram ad in Business Manager.
Step 1: Log in to Facebook Ads Manager
To create an Instagram ad in Business Manager, you need to log in to your Facebook Ads Manager account. If you don’t have an account yet, you can easily create one by visiting the Facebook Ads Manager website and following the prompts.
Step 2: Create a New Campaign
Once you are logged in to your Facebook Ads Manager account, click on the “Create” button located in the top left corner of the screen. From there, select “Campaign” and choose an objective for your ad. For example, if you want to increase brand awareness, you can select “Brand Awareness” as your objective.
Step 3: Select Your Ad Placement
After selecting your objective, you will be prompted to choose where you want your ad to appear. Since we are creating an Instagram ad, select “Instagram” from the drop-down menu. You can also choose other placements such as Facebook, Messenger, or Audience Network if you want your ad to appear on multiple platforms.
Step 4: Create Your Ad
Now that you have selected your objective and ad placement, it’s time to create your ad. You can choose from a variety of ad formats such as single image, carousel, or video. Once you have chosen your format, upload your creative assets such as images or videos. Make sure to follow Instagram’s ad guidelines to ensure that your ad is approved.
Step 5: Set Your Targeting and Budget
After creating your ad, you will need to set your targeting and budget. You can choose from a variety of targeting options such as demographics, interests, or behaviors. Make sure to select the audience that is most likely to be interested in your product or service. You can also set your budget and schedule for your ad campaign.
Step 6: Review and Submit Your Ad
Once you have completed all the necessary steps, review your ad to ensure that everything is correct. If everything looks good, click on the “Submit” button to submit your ad for approval. Once your ad is approved, it will start running on Instagram and other selected placements.
Conclusion
Creating an Instagram ad in Business Manager can be a great way to promote your products or services and increase brand awareness. By following the steps outlined in this article, you can create a successful Instagram ad campaign that will help you achieve your marketing goals.
