How To Create A Hubspot Form

Crafting a HubSpot form is a crucial step in lead generation and gathering important data from those who visit your website. In this guide, we will walk you through the steps of creating a HubSpot form and provide advice on how to enhance it for the highest conversion rates.

Step 1: Log in to Your HubSpot Account

To begin creating your HubSpot form, log in to your HubSpot account. Once you are logged in, navigate to the “Forms” section of your dashboard.

Step 2: Create a New Form

In the “Forms” section, click on the “Create Form” button. This will take you to the form builder interface where you can customize and design your HubSpot form.

Step 3: Choose a Template or Create Your Own

HubSpot offers a variety of pre-designed templates that you can choose from. Alternatively, you can create your own form by selecting the “Create Form” option. This allows you to customize every aspect of your form, including the fields, layout, and design.

Step 4: Add Relevant Fields

When creating your HubSpot form, it is important to include relevant fields that capture the information you need from your website visitors. Common fields include name, email address, company name, and any other details that are specific to your business or industry.

Step 5: Customize the Form Design

Once you have added the necessary fields, customize the design of your HubSpot form. You can choose from a variety of themes and styles to match your website’s branding. Additionally, you can adjust the font size, color scheme, and other visual elements to create a visually appealing form.

Step 6: Set Up Form Logic

HubSpot offers advanced form logic features that allow you to tailor your form based on user interactions. For example, you can show or hide certain fields based on the user’s responses, or redirect them to different pages depending on their selections.

Step 7: Test Your Form

Before publishing your HubSpot form, it is crucial to test it thoroughly. This will ensure that all fields are functioning correctly and that the form is user-friendly. You can test your form by filling out the form yourself or asking a colleague to do so.

Step 8: Publish Your Form

Once you have tested your HubSpot form and made any necessary adjustments, it is time to publish it. You can embed the form directly on your website pages or use a pop-up or slide-in format for a more dynamic experience.

Step 9: Analyze Form Performance

After publishing your HubSpot form, monitor its performance regularly. Use the built-in analytics tools to track conversion rates, submission rates, and other metrics. This will help you identify areas for improvement and optimize your form for better results.


Creating a HubSpot form is an essential step in generating leads and capturing valuable information from your website visitors. By following the steps outlined in this article, you can create a customized and optimized HubSpot form that effectively converts your website traffic into qualified leads.