How To Connect Wix And Mailchimp

Wix stands out as a widely used website creation tool that enables users to design impressive websites without requiring expertise in coding. Conversely, MailChimp serves as an effective email marketing tool, facilitating smooth communication with your intended audience. In this guide, we will walk you through the steps to link Wix and MailChimp, thereby boosting your digital footprint.

Step 1: Create a MailChimp Account

The first step in connecting Wix and MailChimp is to create a MailChimp account. If you already have an account, you can skip this step. To create an account, go to the MailChimp website and click on “Sign Up Free.” Enter your email address and password, and you’re good to go.

Step 2: Create a Wix Website

If you haven’t already created a Wix website, now is the time to do so. Go to the Wix website and click on “Start Now.” Choose a template that suits your needs and customize it to your liking. Once you have created your website, move on to the next step.

Step 3: Install the MailChimp App

To connect Wix and MailChimp, you need to install the MailChimp app on your Wix website. Go to the Wix App Market and search for “MailChimp.” Click on the app and install it on your website. Once installed, you can customize the settings to suit your needs.

Step 4: Connect Your MailChimp Account

After installing the MailChimp app, you need to connect your MailChimp account to Wix. Go to the “Settings” tab in the MailChimp app and enter your MailChimp API key. If you don’t have an API key, you can generate one by going to your MailChimp account settings.

Step 5: Create a Sign-Up Form

To collect email addresses from your website visitors, you need to create a sign-up form. Go to the “Forms” tab in the MailChimp app and click on “Create New Form.” Choose a template that suits your needs and customize it to your liking. Once you have created the form, you can add it to any page of your website.

Step 6: Integrate Your Sign-Up Form

To integrate your sign-up form with MailChimp, go to the “Settings” tab in the MailChimp app and select the list you want to add subscribers to. You can also customize the confirmation email that new subscribers receive.

Step 7: Test Your Sign-Up Form

Before going live with your sign-up form, it’s important to test it to ensure that everything is working correctly. Go to any page on your website where you have added the sign-up form and fill out the form with a test email address. If everything goes smoothly, you can go ahead and publish your website.


Connecting Wix and MailChimp is a simple process that can enhance your online presence and help you reach your target audience with ease. By following the steps outlined in this article, you can create a sign-up form on your Wix website and integrate it with MailChimp to collect email addresses from your website visitors. With MailChimp, you can create targeted email campaigns that drive traffic to your website and increase conversions.