How To Connect Mailchimp To Website

MailChimp is a widely used email marketing tool that enables you to generate and distribute newsletters, automated emails, and personalized campaigns. Integrating MailChimp with your website can enhance your ability to expand your email subscribers and effectively connect with your audience.

Step 1: Create a MailChimp Account

The first step in connecting MailChimp to your website is to create an account. You can sign up for a free account or choose from one of their paid plans depending on your needs. Once you have created your account, you will be able to access the dashboard and start creating campaigns.

Step 2: Install MailChimp Plugin

If you are using a content management system like WordPress, you can install a plugin that allows you to connect your website to MailChimp. There are several plugins available, including MailChimp for WordPress and MailPoet.

Step 3: Create a Signup Form

Once you have installed the plugin, you can create a signup form that allows your visitors to subscribe to your email list. You can customize the form with your own branding and choose which fields to include.

Step 4: Integrate MailChimp with Your Website

After you have created your signup form, you will need to integrate it with your website. This can be done by adding a shortcode or embedding the form directly into your website’s code.

Step 5: Test Your Signup Form

Before you start collecting subscribers, it’s important to test your signup form to make sure it’s working properly. You can do this by filling out the form yourself and checking that you receive a confirmation email from MailChimp.

Step 6: Start Collecting Subscribers

Once you have tested your signup form, you can start collecting subscribers. You can promote your email list on your website, social media channels, and in your newsletters to encourage people to subscribe.

Step 7: Create Campaigns

Now that you have a growing email list, you can start creating campaigns. You can use MailChimp’s drag-and-drop editor to create beautiful emails that engage with your audience and drive conversions.

Step 8: Analyze Your Results

Finally, it’s important to analyze your results to see how well your campaigns are performing. You can use MailChimp’s reporting tools to track open rates, click-through rates, and other metrics.


Connecting MailChimp to your website is a great way to grow your email list and engage with your audience more effectively. By following these steps, you can create a signup form, integrate it with your website, start collecting subscribers, and create campaigns that drive conversions. Remember to test your signup form and analyze your results to ensure that your campaigns are performing well.