MailerLite is a popular email marketing platform that allows you to collect birthdays from your subscribers. In this article, we will guide you through the process of setting up a birthday field in your MailerLite account and how to use it effectively.
Setting Up a Birthday Field
To collect birthdays on MailerLite, you need to create a custom field for it. Here are the steps to set up a birthday field:
- Log in to your MailerLite account and go to “Subscribers” tab.
- Click on “Custom Fields” and then “Add Custom Field.”
- Enter the name of the field as “Birthday” and select “Date” as the type.
- Save the changes.
Using the Birthday Field in Your Campaigns
Once you have set up a birthday field, you can use it to create targeted campaigns for your subscribers. Here are some ways to use the birthday field effectively:
- Send a personalized email on their birthday with a special offer or discount.
- Segment your subscribers based on their birth month and send targeted campaigns.
- Use the birthday field to create a custom report in MailerLite to track the effectiveness of your campaigns.
Collecting birthdays on MailerLite is a great way to personalize your email marketing campaigns and build stronger relationships with your subscribers. By following the steps outlined in this article, you can set up a birthday field and use it effectively to create targeted campaigns that resonate with your audience.