How To Collect Birthdays On Mailerlite

MailerLite is a popular email marketing platform that allows you to collect birthdays from your subscribers. In this article, we will guide you through the process of setting up a birthday field in your MailerLite account and how to use it effectively.

Setting Up a Birthday Field

To collect birthdays on MailerLite, you need to create a custom field for it. Here are the steps to set up a birthday field:

  1. Log in to your MailerLite account and go to “Subscribers” tab.
  2. Click on “Custom Fields” and then “Add Custom Field.”
  3. Enter the name of the field as “Birthday” and select “Date” as the type.
  4. Save the changes.

Using the Birthday Field in Your Campaigns

Once you have set up a birthday field, you can use it to create targeted campaigns for your subscribers. Here are some ways to use the birthday field effectively:

  • Send a personalized email on their birthday with a special offer or discount.
  • Segment your subscribers based on their birth month and send targeted campaigns.
  • Use the birthday field to create a custom report in MailerLite to track the effectiveness of your campaigns.


Collecting birthdays on MailerLite is a great way to personalize your email marketing campaigns and build stronger relationships with your subscribers. By following the steps outlined in this article, you can set up a birthday field and use it effectively to create targeted campaigns that resonate with your audience.