Google Analytics is a powerful tool that you can use to monitor your website’s traffic. It provides valuable insights that can help you to shape the success strategy of your business. In this guide, we will walk you through the steps to check your website traffic using Google Analytics.
Step 1: Set up Google Analytics
The first step to checking your website traffic is to set up Google Analytics on your website. If you haven’t already done this, you will need to create a Google Analytics account, add your website as a property, and install the tracking code on your website. Google has a great guide on how to do this.
Step 2: Navigate to your Google Analytics Dashboard
Once you’ve set up Google Analytics, navigate to your dashboard by logging into your Google Analytics account and clicking on the ‘Admin’ button in the lower left-hand corner of your screen.
Step 3: Select the website you want to check
Once you are in your dashboard, you’ll see a list of your websites under the ‘Property’ column. Select the website whose traffic you want to check.
Step 4: Check your website traffic
To see your website traffic, click on ‘Audience’ on the left-hand side menu, then click on ‘Overview’. Here, you’ll see a graph showing your website’s traffic. You can adjust the date range in the top right corner to see traffic for a specific period.
You can also check specific traffic metrics such as users, sessions, bounce rate, and session duration. Here’s what each metric means:
- Users: The number of unique visitors to your website
- Sessions: The number of individual sessions initiated by all the users of your website
- Bounce Rate: The percentage of single-page visits (i.e. visits in which the person left your website from the entrance page without interacting with the page)
- Session Duration: The average length of a session
That’s it! You have now learned how to check your website traffic on Google Analytics. Remember, the more you understand about your website traffic, the better you can serve your audience. So make it a habit to check your website traffic regularly.
