How To Change Subject Line In Mailchimp

MailChimp stands out as a leading platform for email marketing, enabling the creation and dispatch of emails to your subscriber list. A critical component of designing an email campaign is the development of an engaging subject line. This element is crucial in capturing your recipients’ interest and motivating them to open the email.

Step 1: Log in to MailChimp

To change the subject line in MailChimp, you’ll first need to log in to your account. Once you’re logged in, navigate to the “Campaigns” tab and select the campaign that you want to edit.

Step 2: Edit the Subject Line

Once you’ve selected the campaign, click on the “Subject Line” field and type in your new subject line. You can also use MailChimp’s built-in subject line generator to help you come up with a compelling title.

Step 3: Save Your Changes

After you’ve edited the subject line, be sure to save your changes. You can do this by clicking on the “Save” button in the top right corner of the screen.


Changing the subject line in MailChimp is a simple process that can have a big impact on the success of your email campaign. By following these steps, you’ll be able to create a compelling subject line that will grab the attention of your subscribers and encourage them to open your email.