An editorial calendar is a crucial tool for any content marketing team. It helps you plan and organize your content creation process, ensuring that you consistently produce high-quality content that resonates with your audience. In this article, we will show you how to build an editorial calendar using Trello, a popular project management tool.
Step 1: Create a Trello Board
To start building your editorial calendar in Trello, you need to create a new board. Give it a name that reflects the purpose of the board, such as “Editorial Calendar” or “Content Planning.” You can also add a description to provide more context about the board’s purpose.
Step 2: Create Lists
Next, create lists in your Trello board that represent different stages of your content creation process. For example, you could have lists for “Ideas,” “In Progress,” “Review,” and “Published.” You can also add custom fields to each list to track specific information about each task, such as the author’s name or the publication date.
Step 3: Create Cards
Now that you have your lists set up, it’s time to start creating cards. Each card represents a piece of content that needs to be created. You can add details about the content, such as the title, description, and due date, directly on the card.
Step 4: Assign Cards
Once you have your cards created, assign them to team members who will be responsible for creating or editing the content. You can also add comments and attach files to each card to provide more context and collaboration opportunities.
Step 5: Track Progress
As your team works on their assigned cards, you can track their progress by moving the cards from one list to another. For example, when a piece of content is in the “In Progress” list, it means that someone is actively working on it. Once they finish, they can move the card to the “Review” list for further editing or approval.
Step 6: Publish and Analyze
Once your content is ready to be published, you can move the card to the “Published” list. After it’s been live for a while, you can analyze its performance using Trello’s built-in analytics or by integrating with other tools like Google Analytics.
Building an editorial calendar with Trello is a simple and effective way to manage your content creation process. By following these steps, you can ensure that your team consistently produces high-quality content that resonates with your audience.