How To Boost Instagram Post From Facebook Ads Manager

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Instagram has a vast user base of over a billion, making it an effective platform for connecting with your desired audience. To expand your reach, boosting your Instagram posts is a helpful strategy. This article will provide a step-by-step guide on utilizing Facebook Ads Manager to boost your Instagram posts.

Why Use Facebook Ads Manager?

While Instagram does allow you to boost posts directly, using the Facebook Ads Manager provides more control over your ad’s targeting, budgeting, and scheduling. The Ads Manager also allows you to view detailed performance reports.

Step-by-step Guide to Boosting Instagram Posts

Step 1: Link your Instagram Account to your Facebook Business Page

Before you can boost Instagram posts via Facebook Ads Manager, you need to link your Instagram account to your Facebook Business page. Here’s how:

  1. Login to your Facebook Business page.
  2. Click on Settings at the top right corner.
  3. Select Instagram on the left sidebar.
  4. Click on Connect Account, and follow the prompts to link your Instagram account.

Step 2: Create a New Ad in Facebook Ads Manager

Once your accounts are linked, you can create an ad. Here’s the process:

  1. Open Facebook Ads Manager and click on Create.
  2. Select Post Engagement as your campaign objective.
  3. Choose your target audience, budget, and ad schedule.
  4. Under Ad Setup, select Use Existing Post.
  5. Select the Instagram post you want to boost.
  6. Under Placements, select Instagram.
  7. Finally, review your settings and click on Confirm to launch your ad.

Monitoring Your Ad Performance

After setting up, you can monitor your ad’s performance through the Ads Manager dashboard. This can help you understand what works best for your audience and adjust your strategy accordingly.


Boosting Instagram posts through Facebook Ads Manager can significantly increase your post’s reach and engagement. With this guide, you should be able to start boosting your Instagram posts effectively.

Remember, successful ad campaigns aren’t just about boosting posts; they’re about creating engaging content, knowing your audience, and regularly reviewing your ad performance.