Visibility is crucial in the realm of digital marketing. However, there are varying levels of visibility and some websites may not be suitable for displaying your campaign ads. Fortunately, Google Adwords offers the option to block specific sites from featuring your ads. This thorough guide will assist you in completing this process.
Step 1: Sign in to your Google Ads Account
First things first, you need to sign in to your Google Ads account. If you don’t have one, you can create it very easily.
Step 2: Navigate to your Campaign
Once you’re logged in, click on the ‘Campaigns’ tab located on the left side of your dashboard.
Step 3: Select Placements
Under the ‘Campaigns’ tab, click on the ‘Placements’ tab. This is where you find all the websites, apps, and videos where your ads show.
Step 4: Choose Where Your Ad Can Show
Click on the ‘Exclusions’ tab and then on the blue pencil icon. Here, you can choose to exclude placements at either the account, campaign, or ad group level.
Step 5: Add the Website URL to be Blocked
Finally, in the ‘Enter multiple placements’ box, add the website URL that you want to block and click on ‘Save’.
Here’s a simple source code that shows these steps:
// Step 1: Sign in to Google Ads
signInToGoogleAds();
// Step 2: Navigate to your campaign
navigateToCampaigns();
// Step 3: Select placements
selectPlacements();
// Step 4: Choose where your ad can show
chooseAdPlacement();
// Step 5: Add the website URL to be blocked
blockWebsiteURL('www.blockedwebsite.com');
Remember that it’s essential to regularly review your list of blocked sites, ensuring that your ads are placed optimally for your target audience. Happy marketing!
