In the world of digital marketing, achieving a Google Partner status is a notable milestone. Not only does it give your company credibility, but it also offers a host of benefits that can boost your online marketing campaigns. So, how do you become a Google Partner? In this blog post, we will guide you through the entire process step-by-step.
What is a Google Partner?
A Google Partner is a marketing agency that has demonstrated expertise in using Google Ads. These agencies have shown that they can manage and optimize Google Ads campaigns effectively. They have passed Google Ads product certification exams and are up-to-date with the latest product knowledge.
Steps to Become a Google Partner
Step 1: Sign Up for Google Partners
Firstly, sign up for Google Partners through your Google Ads account. To do this, go to the Google Partners Program page and click on the “Join Now” button. You’ll need to sign in with the Google Account associated with your Google Ads account.
Step 2: Take and Pass Google Ads Certification Exams
Google partners need to demonstrate their proficiency in Google Ads. You can do this by taking and passing Google Ads certification exams. These exams are offered through the Google Skillshop. You need to pass at least one Google Ads product certification exam to qualify.
Step 3: Meet Performance Requirements
You will need to showcase your company’s ability to effectively manage and optimize Google Ads campaigns. Google evaluates the account performance based on the client revenue growth and client retention.
Step 4: Spend Threshold
Your company must meet a 90-day ad spend requirement across your managed accounts. This demonstrates that your company has a healthy amount of activity. The minimum spend amount is determined by your country.
Step 5: Company Profile
Lastly, you need to complete your company’s profile in your Google Partners account. This includes your company’s name, description, logo, website, and more.
Becoming a Premier Google Partner
Once you have achieved the Google Partner status, you can aim to become a Premier Google Partner. This status is reserved for the top 3% of the agencies in the Google Partners program. The requirements are similar but more stringent, including higher ad spend and performance requirements.
Becoming a Google Partner is a worthy goal for any digital marketing agency. It provides credibility, access to Google’s training resources, beta features, and more. Follow the steps outlined in this guide, and you will be well on your way to achieving this milestone.
