How To Backup Google Analytics Data

In order to maintain your website’s insights and performance, it is crucial to backup your Google Analytics data. This ensures that important information is preserved and accurate, while also preparing for potential data loss situations. To easily backup your Google Analytics data, follow the steps outlined in this post.

Method 1: Using Google Takeout

Google Takeout is a service offered by Google that allows users to export their data from Google products. Here is how you can use it to backup your Google Analytics data:

  1. Visit the Google Takeout website and log in to your Google account
  2. Under “Create a new export”, you will see a list of Google applications. Find and select “Google Analytics”
  3. Click “Next Step” and choose your file type and delivery method
  4. Finally, click “Create Export”. Your Google Analytics data will be prepared for download

Method 2: Using Google Analytics API

Another way to backup your data is by using the Google Analytics API. Here is a basic example of how to use the API:

        var service = new'v3');{
            'ids': 'ga:' + profileId,
            'start-date': '2019-01-01',
            'end-date': '2019-01-15',
            'metrics': 'ga:sessions'
        }, function(err, response) {
            if (err) {
            console.log(JSON.stringify(response, null, 4));

This code will use the Google Analytics API to retrieve data for the specified dates and metrics.


Whether you choose to use Google Takeout or the Google Analytics API, backing up your data is a necessary step in data management. It not only safeguards against potential data loss scenarios but also provides an opportunity to analyze and gain insights from your data over time. Always remember, data is the key to success in today’s data-driven market!