If you’ve gotten a message from Google saying your ad was rejected, there’s no need to panic! You have the option to challenge their decision and have your ad reinstated. Follow these instructions to proceed:
Step 1: Understand the Reason for Disapproval
The first step in appealing a Google Ads disapproval is to understand why your ad was disapproved in the first place. Google will provide you with a reason for the disapproval, which could be anything from violating their policies to having incorrect targeting settings.
Step 2: Make the Necessary Changes
Once you understand why your ad was disapproved, it’s time to make the necessary changes. This could involve updating your ad copy, changing your targeting settings, or making other adjustments to ensure that your ad complies with Google’s policies.
Step 3: Submit Your Appeal
After you have made the necessary changes, it’s time to submit your appeal. You can do this by logging into your Google Ads account and navigating to the “Disapproved ads” section. From there, click on the ad that was disapproved and select “Request review.”
Step 4: Wait for a Response
Once you have submitted your appeal, it’s time to wait for a response from Google. This can take anywhere from a few hours to several days, depending on the volume of appeals they are processing at the time.
Step 5: Follow Up if Necessary
If you haven’t heard back from Google after a few days, it may be necessary to follow up with them. You can do this by logging into your Google Ads account and navigating to the “Disapproved ads” section again. From there, click on the ad that was disapproved and select “Request review” once more.
Conclusion
Appealing a Google Ads disapproval can be a straightforward process if you follow these steps. By understanding why your ad was disapproved, making the necessary changes, submitting your appeal, waiting for a response, and following up if necessary, you can get your ad back up and running in no time.
