Instagram, with its massive user base and visually-driven platform, proves to be a lucrative ground for businesses to advertise their products or services. However, the process of launching an ad campaign on Instagram can be a bit perplexing for beginners. Fear not! This blog post will guide you through the steps to set up your very first Instagram ads campaign.
Step 1: Connect Your Instagram Account to Your Facebook Business Page
The first step involves connecting your Instagram account to your Facebook business page. Instagram ads are actually created through Facebook’s ad platform. Navigate to your Facebook Page’s settings, and under ‘Instagram’, add your account.
Step 2: Choose Your Objective
In your Facebook Ads Manager, select ‘Create’ to start a new campaign. Facebook provides a variety of campaign objectives. Choose one that aligns with your advertising goals.
Step 3: Define Your Audience
Next, define the audience for your ad. You can select demographics, interests, and behaviors that best represent your target customers. You may also create a Custom or Lookalike audience.
Step 4: Choose Your Ad Placement
At the ‘Placements’ section, you can decide where you want your ads to be shown. To run ads specifically on Instagram, uncheck all options except ‘Instagram’.
Step 5: Set Your Budget and Schedule
Decide how much you’re willing to spend on the campaign and set your budget. You can also schedule your ad to run immediately or at a later date.
Step 6: Create Your Ad
Finally, it’s time to create your ad. You can choose from different formats available such as single image, video, carousel, etc. Add the headline, text, call-to-action button and you’re all set!
All these steps might seem overwhelming at first glance, but once you get the hang of it, running ads on Instagram will become a breeze. Just ensure your ad content is compelling and aligns with your audience’s interests. Happy advertising!