Google AdWords, also known as Google Ads, is an incredibly effective method for directing specialized traffic to your website. With Google’s extensive network, you can connect with a targeted audience that is specific to your product or service. However, in order to harness the full potential of this impactful tool, it is necessary to add your website to Google Ads.
In this blog post, we will provide a step-by-step guide on how to add your website to Google Ads.
Step 1: Create or Sign Into Your Google Ads Account
The first step is to create a Google Ads account if you don’t already have one. You can simply do this by visiting the Google Ads homepage.
Step 2: Start a New Campaign
After signing into your account, click on the ‘Campaigns’ tab in the left-side menu, then click on the blue ‘+’ button to start a new campaign.
Step 3: Choose Your Campaign Type
Select a campaign type that aligns with your goals. If your objective is to drive traffic to your website, choose the ‘Website traffic’ campaign type.
Step 4: Enter Your Website Information
After selecting the ‘Website traffic’ campaign type, you will be prompted to enter your website’s URL. Ensure the URL is correct as this is where Google will direct your ads.
Step 5: Set Up Your Ad Group and Keywords
Now it’s time to set up your Ad Group and choose your keywords. These keywords are the words and phrases that users search for in Google, and they determine when and where your ad will appear.
Step 6: Create Your Ad
Next, create your ad. This is what users will see when they come across your ad on Google. Make sure it is compelling and clearly communicates what you have to offer.
Step 7: Review and Launch Your Campaign
Once everything is set up, review all the information and click on the ‘Save and continue’ button. Once approved by Google, your ads will start appearing in the Google network.
And there you have it! By following these simple steps, you can add your website to Google Ads and start harnessing the power of Google’s vast network to drive traffic to your site. Remember, the success of your ads largely depends on the quality of your keywords and the appeal of your ad, so take the time to get these right.
