MailChimp stands out as a widely used platform for email marketing, enabling users to craft and distribute newsletters, campaigns, and various other email forms to their audience. A frequently posed query among its users is the method for incorporating a “Read More” link within their emails. We’re here to guide you on achieving precisely that through this article.
Step 1: Create a New Campaign
The first step is to create a new campaign in MailChimp. To do this, log in to your account and click on the “Create” button in the top right corner of the screen. From there, select “Email” as the type of campaign you want to create.
Step 2: Create a New Email
Once you have created a new campaign, click on the “Create Email” button in the top right corner of the screen. This will take you to the email builder where you can start creating your email.
Step 3: Add Content to Your Email
In the email builder, you can add text, images, and other types of content to your email. To add a “Read More” link, simply click on the “Add Link” button in the toolbar above the content area.
Step 4: Customize Your Link
Once you have added a link, you can customize it by changing the text and the destination URL. To change the text of the link, simply click on the “Text” field and type in your desired text. To change the destination URL, click on the “URL” field and enter the URL of the page or post you want to link to.
Step 5: Save and Preview Your Email
Once you have added and customized your “Read More” link, save your email by clicking on the “Save” button in the top right corner of the screen. You can then preview your email by clicking on the “Preview” button to see how it will look in your subscribers’ inboxes.
Conclusion
Adding a “Read More” link in MailChimp is a simple process that can help you drive more traffic to your website or blog. By following the steps outlined in this article, you can create a professional-looking email with a clear call-to-action that encourages your subscribers to take action.
