Google Ads serves as a potent instrument for companies aiming to connect with their desired audience and increase visits to their website. Incorporating location extensions stands out as one of the top strategies to enhance your Google Ads campaign’s effectiveness. This article will walk you through the steps necessary to incorporate location extensions into your Google Ads.
What are Location Extensions?
Location extensions allow businesses to display their physical address, phone number, and a map marker directly on their ad. This helps potential customers find your business more easily and increases the likelihood of them visiting your store or contacting you.
How to Add Location Extensions in Google Ads
- Log in to your Google Ads account and navigate to the “Campaigns” tab.
- Click on the campaign that you want to add location extensions to.
- In the left-hand menu, click on “Ad Extensions.”
- Select “Location Extensions” from the drop-down menu and click on “New Location Extension.”
- Enter your business name, address, phone number, and website URL in the appropriate fields.
- Click on “Save” to add the location extension to your campaign.
Benefits of Adding Location Extensions
Adding location extensions to your Google Ads campaign can provide several benefits, including:
- Increased visibility on search results pages.
- Higher click-through rates.
- More accurate targeting of potential customers.
- Improved conversion rates.
Conclusion
Adding location extensions to your Google Ads campaign is a simple yet effective way to optimize your advertising efforts. By following the steps outlined in this article, you can easily add location extensions and start reaping the benefits of increased visibility, higher click-through rates, more accurate targeting, and improved conversion rates.
