Lead scoring is a crucial aspect of any marketing strategy, as it helps you prioritize your leads and determine which ones are most likely to convert into customers. In this article, we will guide you through the process of adding lead score in HubSpot.
Step 1: Create a Lead Scoring Property
The first step is to create a lead scoring property in HubSpot. To do this, go to your HubSpot account and navigate to the “Settings” tab. From there, select “Properties” and click on “Create Property.” Choose “Lead Score” as the property type and give it a name that accurately reflects its purpose.
Step 2: Assign Point Values
Once you have created the lead scoring property, you can start assigning point values to different actions or attributes. For example, if a lead fills out a form on your website, you may assign it a certain number of points. Similarly, if a lead has a high engagement score, you may assign it more points.
Step 3: Create Lead Scoring Rules
The next step is to create lead scoring rules in HubSpot. To do this, go to the “Workflows” tab and select “Lead Scoring.” From there, click on “Create Rule” and give it a name that accurately reflects its purpose. You can then choose the criteria for the rule, such as a specific property or action, and assign point values accordingly.
Step 4: Monitor Lead Score
Once you have created your lead scoring rules, it’s important to monitor your leads’ scores regularly. You can do this by going to the “Contacts” tab and selecting a contact. From there, click on “Lead Score” in the left-hand menu to see their current score.
Conclusion
Adding lead score in HubSpot is a simple process that can have a significant impact on your marketing strategy. By prioritizing your leads based on their likelihood to convert, you can increase your conversion rates and generate more revenue for your business.
