In today’s fast-paced digital landscape, it is crucial to comprehend and monitor your website’s effectiveness. Google Analytics is a highly sought-after resource for achieving this, offering a vast array of data on your website’s visitors, user actions, and other important insights.
One often overlooked feature of Google Analytics is its ability to track specific keywords. By adding keywords to Google Analytics, you can gain insights into how users are finding your website, which keywords are driving the most traffic, and how you can optimize your content for improved visibility and engagement.
In this blog post, we’ll walk you through the process of adding keywords to Google Analytics in simple, easy-to-follow steps.
Step 1: Set Up Google Analytics
Before you can add keywords, you need to have Google Analytics set up for your website. If you haven’t done so yet, here’s a guide from Google to get you started.
Step 2: Navigate to the ‘Admin’ Section
Once you’re logged into Google Analytics, you’ll find the ‘Admin’ link at the bottom left corner of the page. Click on this to access the admin section of your Google Analytics account.
Step 3: Configure the ‘View’ Settings
In the admin section, you’ll see three columns titled ‘Account’, ‘Property’, and ‘View’. In the ‘View’ column, click on ‘View Settings’.
Step 4: Enable ‘Site Search Tracking’
In the ‘View Settings’ page, scroll down to the ‘Site Search Settings’ section. Here, toggle the ‘Site search Tracking’ option to ‘ON’.
Step 5: Add Your Keywords
Under the ‘Query Parameter’ box, enter the parameters (keywords) that you want to track. These should be letters that represent search queries on your website (e.g. ‘s’, ‘search’, ‘q’, etc.). Once you’ve entered your keywords, click on the ‘Save’ button at the bottom of the page.
Note: If you’re unsure about what to enter in the ‘Query Parameter’ box, you can usually find this information in the URL of your website’s search results page. For example, if your search results URL looks like this: “www.yourwebsite.com/search?q=keyword”, your query parameter would be “q”.
Conclusion
And that’s it! You’ve successfully added keywords to your Google Analytics account. From now on, Google Analytics will track these keywords, giving you valuable insights into your users’ search behaviour on your website.
Remember, keywords are a vital component of SEO. By monitoring your keywords in Google Analytics, you can make data-driven decisions to optimize your content and improve your website’s visibility and traffic.
