How To Add Google Analytics To Webflow

Google Analytics is a necessary tool for website owners. It offers valuable insights into visitor traffic, their actions, and engagement with your site’s content. If you use Webflow as your website platform, adding Google Analytics is a simple process. This blog post will provide instructions on how to incorporate Google Analytics into your Webflow site.

Step 1: Create a Google Analytics Account

The first step in this process is to create a Google Analytics account if you don’t already have one. You’ll then need to set up a property for your website. Once this is done, Google Analytics will provide you with a unique tracking ID for your website, which will look something like this: “UA-00000000-0”. Keep this code handy, as you’ll need it in the next steps.

Step 2: Insert the Tracking ID into Webflow

Now that you have your tracking ID, the next step is to insert it into Webflow. To do this, you’ll need to:

  1. Log into your Webflow account.
  2. Go to your project settings.
  3. Click on the ‘Integrations’ tab.
  4. Paste your Google Analytics tracking ID into the Google Analytics field.
  5. Click ‘Save Changes’.

The process is as simple as that. Your Google Analytics tracking ID is now integrated with your Webflow site.

Step 3: Check that Google Analytics is Working

Now that you’ve added your Google Analytics tracking ID to your Webflow site, it’s important to make sure that it’s working correctly.

To do this, go to your Google Analytics account and go to the ‘Realtime’ section. If you see data coming in when you visit your site, then Google Analytics has been successfully set up.


Setting up Google Analytics on your Webflow site is an important step in understanding and optimizing your website’s performance. It’s a relatively straightforward process, and following the above steps will ensure it’s done correctly. Now, you can take full advantage of the powerful insights Google Analytics has to offer.