Google Ads serves as an effective instrument for attracting visitors to your site and yielding potential leads. Nevertheless, in the absence of accurate conversion tracking, it becomes challenging to identify which advertisements are effectively resulting in sales or registrations. Through this article, we will guide you on how to implement Google Ads conversion tracking code on your WordPress website.
Step 1: Create a Conversion Action in Google Ads
The first step is to create a conversion action in Google Ads. This will allow you to track specific actions that users take on your website, such as making a purchase or filling out a form. To do this, log in to your Google Ads account and navigate to the “Conversions” tab.
Create a New Conversion Action
Click on the “New conversion action” button and enter a name for your conversion action. You can also choose from a variety of categories, such as “Purchase” or “Lead.” Once you’ve entered all the necessary information, click “Create” to save your new conversion action.
Step 2: Install Google Tag Manager
Next, you’ll need to install Google Tag Manager on your WordPress site. This will allow you to easily add and manage tracking codes for Google Ads and other services. To do this, log in to your Google Tag Manager account and navigate to the “Tags” tab.
Create a New Tag
Click on the “New tag” button and select “Google Ads Conversion Linker” from the drop-down menu. Enter the conversion ID for your new conversion action, which you can find in the “Conversions” tab of your Google Ads account. Once you’ve entered all the necessary information, click “Save” to save your new tag.
Step 3: Add the Conversion Tracking Code to Your WordPress Site
Finally, you’ll need to add the conversion tracking code to your WordPress site. To do this, log in to your Google Tag Manager account and navigate to the “Triggers” tab.
Create a New Trigger
Click on the “New trigger” button and select “Pageview” from the drop-down menu. Enter the URL of the page where you want to track conversions, such as your thank you page or confirmation page. Once you’ve entered all the necessary information, click “Save” to save your new trigger.
Create a New Tag
Click on the “New tag” button and select “Google Ads Conversion Linker” from the drop-down menu. Enter the conversion ID for your new conversion action, which you can find in the “Conversions” tab of your Google Ads account. Once you’ve entered all the necessary information, click “Save” to save your new tag.
Create a New Tag
Click on the “New tag” button and select “Google Ads Conversion Linker” from the drop-down menu. Enter the conversion ID for your new conversion action, which you can find in the “Conversions” tab of your Google Ads account. Once you’ve entered all the necessary information, click “Save” to save your new tag.
Conclusion
By following these steps, you should be able to add Google Ads conversion tracking code to your WordPress site and start tracking your conversions. This will help you make more informed decisions about your advertising campaigns and optimize your ad spend for maximum ROI.
