How To Add An Annotation In Google Analytics

Google Analytics offers a robust mechanism to gain insight into how your website is performing. A feature enhancing its utility is the capability to insert annotations. These annotations enable you to jot down notes or comments related to specific data points, assisting you in comprehending the reasons behind particular trends and ways to enhance your site’s performance.

Step 1: Log in to Google Analytics

To add an annotation in Google Analytics, the first step is to log in to your account. Once you have logged in, you will be taken to the dashboard page. From there, click on the “Annotations” tab located in the left-hand navigation bar.

Step 2: Create a New Annotation

After clicking on the “Annotations” tab, you will see a list of all the existing annotations. To create a new annotation, click on the “Create” button located in the top right corner of the page.

Step 3: Enter Annotation Details

Once you have clicked on the “Create” button, you will be taken to a new page where you can enter the details of your annotation. In this page, you will need to provide a title for your annotation, which should be descriptive and clear. You can also add a description, which can include any additional information that you want to include.

Step 4: Select Date Range

The next step is to select the date range for your annotation. This will determine the data points that your annotation will be associated with. You can either select a specific date range or use the default range, which is the last 30 days.

Step 5: Save Annotation

Once you have entered all the necessary details and selected the date range, click on the “Save” button to save your annotation. Your annotation will now be visible in the list of existing annotations and will be associated with the data points that you selected.


Adding an annotation in Google Analytics is a simple process that can help you understand your website’s performance better. By following these steps, you can create a new annotation and associate it with specific data points. This will allow you to leave notes or comments on those data points, which can help you identify trends and improve your website’s performance.