How To Add A Facebook Pixel To Your Website

A Facebook pixel is a tiny snippet of code that you can integrate into your website. It enables you to monitor the number of visitors to your site and their activities. This data can be incredibly beneficial for running ads on Facebook.

Step 1: Create a Facebook Business Account

First, you need to create a Facebook business account if you don’t already have one. Go to Facebook for Business and follow the instructions to set up your account.

Step 2: Create a Facebook Pixel

Once you have a business account, go to Facebook Pixels and click on “Create a Pixel.” Follow the instructions to create your pixel.

Step 3: Install the Facebook Pixel Code on Your Website

After you have created your pixel, you need to install the code on your website. You can do this by going to Facebook Pixels and clicking on “Install the Facebook Pixel.” Follow the instructions to install the code.

Step 4: Verify Your Facebook Pixel Installation

Once you have installed the code, you need to verify that it is working correctly. Go to Facebook Pixels and click on “Verify Your Installation.” Follow the instructions to verify your pixel.

Step 5: Start Tracking Your Website Visitors

Now that you have installed and verified your Facebook pixel, you can start tracking your website visitors. Go to Facebook Pixels and click on “Tracking Events.” Follow the instructions to track events on your website.


Adding a Facebook pixel to your website can be a great way to track your website visitors and improve your advertising on Facebook. By following these steps, you can easily add a Facebook pixel to your website and start tracking your visitors today.