How To Activate Instream Ads On Facebook

Today, I’m eager to divulge my own experience and knowledge on the process of enabling instream advertisements on Facebook. As someone who creates content, I’ve discovered that utilizing instream ads is a productive method for earning revenue from my videos and broadening the scope of my audience. In this piece, I’m going to walk you through the detailed steps necessary to activate instream ads on Facebook, offering valuable advice throughout the journey.

Why should you activate instream ads?

Before we dive into the activation process, let’s quickly discuss why instream ads are worth considering. Instream ads are short video ads that play during or before a video on Facebook. These ads are a great way to generate revenue as they allow you to monetize your video content. By activating instream ads, you can earn money through ad placements and maximize the potential of your video content.

Step 1: Meet the Eligibility Requirements

Before you can activate instream ads on your Facebook videos, you need to meet certain eligibility requirements. Here are a few key criteria:

  1. You must have a Facebook page and be an admin or editor of that page.
  2. Your page must comply with Facebook’s monetization policies.
  3. Your page needs to have at least 10,000 followers.
  4. Your videos must have accumulated at least 30,000 one-minute views, and 3-minute views in the past 60 days.

If you meet these requirements, you can proceed to the next step.

Step 2: Enable Monetization

Once you are eligible, it’s time to enable monetization on your Facebook page:

  1. Go to your Facebook page and click on “Settings” in the top-right corner.
  2. Select the “Monetization” tab from the left-hand sidebar.
  3. Click on “Overview” and then on “Get Started” in the In-Stream Ads section.
  4. Follow the on-screen instructions to set up your payment account and agree to the terms and conditions.

Enabling monetization allows you to start earning money from ads on your videos.

Step 3: Review and Enable Instream Ads

After enabling monetization, it’s time to review and enable instream ads on your videos:

  1. Go back to the Monetization tab in your Facebook page’s settings.
  2. Click on “In-Stream Ads” from the left-hand sidebar.
  3. Review the eligibility requirements and click on “Enable” if you meet them.
  4. Agree to the terms and conditions and click on “Accept” to enable instream ads on your videos.

By following these steps, you have successfully activated instream ads on your Facebook videos.

Step 4: Optimize your Videos for Instream Ads

To make the most out of instream ads, it’s important to optimize your videos for maximum ad placement and viewer engagement:

  • Create high-quality videos with compelling content to capture your audience’s attention.
  • Keep your videos between 1 to 3 minutes in length as this is the optimal duration for instream ads.
  • Place natural breaks in your videos to accommodate ad placements.
  • Experiment with different ad placements to find the best balance between user experience and ad revenue.

Remember, providing value to your audience should always be your top priority. Instream ads are a way to monetize your content, but it shouldn’t compromise the viewer’s experience.


Activating instream ads on Facebook can be a game-changer for content creators looking to monetize their video content. By meeting the eligibility requirements, enabling monetization, and reviewing the instream ads settings, you can start earning money through ad placements on your videos. However, it’s crucial to remember that maintaining high-quality content and prioritizing viewer experience is key to long-term success.

So go ahead, activate those instream ads, and start reaping the rewards of your hard work and creativity!